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Successful people's toys: the golden monopoly
The Japanese understand very well what luxury life is, have many followers of this lifestyle and do everything to ensure that the level of luxury really remains a luxury.
So, relatively recently, the Tanaka Kikinzoku jewelry company from the Land of the Rising Sun created a board game worth ... 1,300,000 US dollars. Such a price for a "board game", an analogue of the world famous "Monopoly", becomes understandable when you learn that all its components are made of gold and platinum.
The idea of the Jinsei game is quite popular in Japan, and the game itself first appeared on the market in 1967. Translated from Japanese, the name of the game means "Game of Life". The set consists of a “card - game field” covered with gold, and all game elements (chips, cards, cubes and game figures) are selectively made of gold and platinum metal.
12.4 kg of gold and 4.5 kg of platinum were spent on the creation of the play set, and all the details were made by skilled jewelers by hand.
The price of the most expensive board game in the world is 150 million yen (which is equivalent to about 1.3 million US dollars).
While facing gold on a daily basis, the average person may not even be aware of it and certainly does not know about the uniqueness of this metal. The maximum what most of the modern people can say about the properties of gold is that this metal does not corrode even when there is of lot of moisture around. Also, most people consider gold to be a fairly strong and hard metal, associating it with gold jewelry, the hardness of which is caused by the presence of various jewelry alloys. At the same time, pure gold is so soft that it is easy to deform it just with your fingers. Such flexibility is one of the unique features of gold. Only from this metal it is possible, for example, to make a string with the diameter several times smaller than the diameter of a human hair! Moreover, such a string can easily have an average length of about three kilometers which is not possible for other metals. Gold's high density is no less unique. If we talk about the density of pure gold, if the volume of 32,000 tons (almost all of the world's gold reserves) is put together and made into a cube, its side will only have the length of12 meters. And the most unique feature of gold is its ability to influence people, more precisely, the human behavior and the perception of such concepts as "beauty" and "aesthetics". Even though today the desire of people to own beautiful jewelry made of gold has not diminished at all, most of our contemporaries are unlikely to dare to “decorate” themselves with gold dental crowns. However, not so long ago, namely back in the 19th century, which was rightfully considered the century of the beginning of rapid technological development, many high level government officials in different very civilized countries considered gold dental crowns to be distinctive signs of high status and superiority over the majority. They even deliberately “decorated” their perfectly healthy teeth with them! It is interesting that today, the use of gold dental crowns has not only ceased to be the trend and indicates bad taste, but is also prohibited for officials in a number of countries, for example, Tajikistan.
Gold is present in the everyday life of almost every modern person. And here we are not talking about possessing gold jewelry or gold investments by people. Even the people who do not have enough savings to buy gold and products from that metal will in one way or another encounter gold every day and contact with the noble metal primarily thanks to modern devices and gadgets. Indeed, starting from the 1970s, the time period when a variety of devices and gadgets began to appear, and all the way to the modern smartphones and medical diagnostic devices, we rely on this precious metal every day and largely depend on its magical properties. This is despite the fact that the volume of gold used in technological sectors has declined over the past few years thanks to more economical substitutes of gold in electronics manufacturing. As an excellent conductor, gold is most demanded in modern electronics at the time of production of various electrolytic coatings, compounds or contacts. Plating these components with gold provides strong contact surfaces for transmission of audio, electronic and video signals while preventing corrosion, oxidation and other factors that negatively affect electrical connections and cause device failures. The demand for gold in the electronics industry peaked in 2010. Then, thanks to the emergence of new alloys that could replace gold in some industries, the demand for gold in the electronics industry slightly decreased. However, with the development of modern technologies, more and more high-tech products require the use of gold for their smooth operation. Just think: in the last four years alone more than 1000 tons of gold were used in various areas of production of electrical appliances!
Of course, when calling gold "the yellow devil" people weren't sincere and attributed their own weaknesses, greed and pathological thirst for enrichment to this rare precious metal. However, it is difficult not to pay attention to the fact that in the world's history, it were the unstable periods in the development of the human civilization that became the times of the real deification of gold and the pursuit towards possessing it. The current unstable situation caused by the COVID-19 pandemic has affected the price of all raw materials the mankind uses and the demand for gold has also changed. In truth, that change has been quite peculiar ... If we talk about the jewelry industry in the world's economy, due to massive cuts of unnecessary expenses by people in these unstable times, the demand for gold from the jewelry industry has decreased by 46%. The central banks of the world's leading countries have also reduced their gold purchases by 39% focusing on selling the existing reserves since the situation with the pandemic requires the countries to spend large currency investments in the fight against the coronavirus and to keep their economies afloat. The technology sector has also been affected by constant lockdowns and quarantine restrictions which caused disruptions in its operations and the descrease of gold consumption for manufacturing needs by 13%. At the same time, investment demand for gold during the period has increased by 90%, reaching 1131 tons, which is the highest volume in the last 10 years! Whatever one may say, the increase in the number of cases of COVID-19 infections and the expansion of restrictive measures are having a positive effect on the price of the "yellow devil". Analysts assure that in general, all of the abovementioned negative factors of instability play into the hands of gold, leaving this precious metal the only fairly reliable instrument for preserving finances in in the medium term. Moreover, experts expect an increase in demand for the precious metal by the end of the year when gold prices begin to gradually return to pre-crisis levels, which means that investors will not only preserve their capital, but have every chance of receiving serious profits from their today's investments.
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